Skills

This subject was an elective subject touching on message, meaning and media, it expands the understanding of symbols, signs, and semantic conventions within communication systems and media. To review, relate, and re-evaluate design and communication strategies within the context of deconstructing conventional thinking and design practices.

#CottonOnJustGot100%Better campaign aims to attack the current issue of non-sustainable products, this is provided through their sustainable commitments. The key visual aspect of this campaign is through typography stating the five facts of Cotton on future sustainable mission.

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The campaign will be spread across three platforms which is posters, social media and billboards, this will attract clientele from different age brackets build awareness of sustainable products.

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When creating the 3 campaigns I wanted to understand the meaning of cotton on, who they are and how they became a popular fashion store. By incorporating cotton on's colour theme in the campaign and relating it to their products this allows it to suit the brand and buyers helping it merge easily into any campaign media.

With allowing consistency of imagery text types and symbols this keeps a consistent flow through the design.

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